Axiom Design Partners :: Branding :: Advertising :: Environmental Signage :: Visual Communications

At Axiom - we have seen applied at one time or another and occasionally all twelve at once - all of the following causes of bad brand advertising and bad brand design. 

This list was compiled by Branding Strategy Insider and quite succinctly spells out the top 12 causes likely to result in bad brand advertising:

This one goes out to all the news editors, journos, marketers, PR consultants, bloggers and alike who are spruiking, reviewing, critiquing, denigrating, vilifying or whatever an organisation’s corporate identity or brand.

Stop writing about it and show us the bloody thing.

I’ve never been a fan of heavy metal “music” - but a do like those that appreciate the value and impact a strong brand can deliver.

In that respect - I am now a bona fide, head-banging Metallica fan.

Much to the chagrin of my old man (an ex-journo) - I get very little of my news and current affairs from “traditional” news outlets. I rarely watch TV news (especially commercial channels) and I only buy one newspaper a week - on Saturday - and that’s for the comic section.

Great, aesthetically pleasing design needn’t be limited to traditional architectural forms such as houses and public buildings. Utilitarian spaces, such as car parks, present architects and designers with a unique opportunity to bring beauty and harmony to the everyday functional spaces that are normally ignored by great design minds. We’re excited to report that the tide is changing, evidenced by these good-looking car parks.