Axiom Design Partners :: Branding :: Advertising :: Environmental Signage :: Visual Communications

At Axiom - we have seen applied at one time or another and occasionally all twelve at once - all of the following causes of bad brand advertising and bad brand design. 

This list was compiled by Branding Strategy Insider and quite succinctly spells out the top 12 causes likely to result in bad brand advertising:

This one goes out to all the news editors, journos, marketers, PR consultants, bloggers and alike who are spruiking, reviewing, critiquing, denigrating, vilifying or whatever an organisation’s corporate identity or brand.

Stop writing about it and show us the bloody thing.

I’ve never been a fan of heavy metal “music” - but a do like those that appreciate the value and impact a strong brand can deliver.

In that respect - I am now a bona fide, head-banging Metallica fan.

We’re proud to announce we’ve been invited to submit our work for Rockport’s best-selling, international publication - Letterhead and Logo Design 11. An annual series featuring the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists.

Our poster developed to showcase the talent of Calibre Global’s young engineers at the 2008 Young Engineers National Summit has just been delivered.