Axiom Design Partners :: Branding :: Advertising :: Environmental Signage :: Visual Communications

Sean came across this pearler of a website This Ain’t No Disco which is a showcase of the worlds best office spaces. A great insight into the thought that goes into creating a workplace that fosters the creative mind.

It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.

The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.

Instead, it has generated howls of mirth and what is likely to be a barrage of teasing emails from mandarins in other departments.

Axiom developed the visual identity and brand application for SatComms Australia which in 2005 were a new entrant into the highly competitive Satellite Communications industry.

The original brief called for an identity which would position SatComms Australia favorably within a b2b context, as their market was predominantly Government, Institutional and Defense contracts. However, it was also their aim in the future to develop a retail focussed brand which would be complimentary to their b2b markets.

SatComms again approached Axiom to develop the overall brand and marketing strategy to roll out the retail brand.

We’ve recently been commissioned by the University of Western Australia to develop a signage package covering both interpretive and environmental signage installations at the Microbiology and Immunology building (L Block) in the Queen Elizabeth II Medical Centre.

This exciting project will see Axiom Design Partners develop two interpretive signage installations.

Trend-watching, until recently, has largely been an exercise in watching connections form between direct associations. Photoshop releases a new filter, and voila-an entire raft of logos take on that effect.

A particular illustration style is featured in a successful advertising campaign or movie, and in what seems like minutes, the flavor of that art starts to enhance corporate identities.

Periodically, something truly surprising and unexpected pops up.