From Identity Works.
This is the mother of all FAQ’s. But it’s a fair question, and it deserves an answer.
As phrased by Mike Walsh, Assistant Professor of Marketing, West Virginia University:
“Logo change is not a trivial undertaking. How much do companies typically spend when designing a logo? In my past life, I’ve working in the advertising industry and I know there is no easy answer. In fact, I’ve looked at various trade publications hoping for some quote/reference on this topic. No luck so far.”
Recognising the volume of waste designers are responsible for and prompted by a lack of accessible information available, the Design Can Change campaign has been launched to provide a resource for designers in all matters concerning sustainable design.
The Conservation Gardens are being established within the Western Australian Botanic Gardens at Kings Park. These inspirational Wildflower Gardens aim to promote the conservation of Western Australia’s threatened plant biodiversity and will include approximately 400 threatened species.
Axiom have been providing our services to the Australian Property Institute (WA Division) since late 1997, and we’ve designed the marketing materials for their State Conference every year. This year is no exception.
What is free-pitching? Put simply - it is selling design services for free. Usually this comes about when a potential client asks for unpaid design submissions (pitches) from a studio, or studios, to determine who best suits their needs.
