An amusing commentary on PowerPoint brought to you by comedian Don McMillan.
We’d like to welcome SWG to Axiom. SWG is an engineering, maintenance and construction company providing onshore and offshore services nationally and internationally. We’ve recently battled out a 3-way pitch to secure their account and have commenced what will surely be a great outcome for the group.
We’ll provide more details on what were actually doing for SWG when we can, so stay posted, it’s sure to be something special.
Click here for more information on SWG.
We recently welcomed Enerflex as a new client. Enerflex AustralAsia is part of the global Enerflex Group of Companies providing specialised engineering, construction, fabrication services to the Oil and Gas, Mining, Petrochemical, Mineral Processing, Infrastructure and Manufacturing industries.
We just couldn’t help ourselves – the Directors are now fully sync’d 24/7 with our new uber-sweet iPhone 3Gs.
The reason behind acquiring these essential, productivity enhancing, labour saving devices – is of course to stay connected to our clients and studio from any beach, bar or golf course in the world.
Ever wondered why so many fast food companies brand themselves in red and yellow, or why freeway signs are green with white text, or why so many accountants choose blue for their logo?
A recurring misunderstanding of many businesses that Axiom talk to – is Branding.
“We need a new brand for our company”.
“We are looking at re-branding”.
“Can you help us with our brand”.
One important thing that must be considered when creating something that is to be printed is how many colours are going to be used. Now this might seem a bit silly considering any colour printer at home or work can print any colour, right? Wrong, on two levels actually. No, it isn’t a silly question and no, your printer cannot print any colour.
We came across this funny little time-wasting web site that is probably only amusing to other graphic designers, but if you’ve got a basic knowledge of typefaces, a sense of humor and 5 minutes to kill – have a look.
From Identity Works.
This is the mother of all FAQ’s. But it’s a fair question, and it deserves an answer.
As phrased by Mike Walsh, Assistant Professor of Marketing, West Virginia University:
“Logo change is not a trivial undertaking. How much do companies typically spend when designing a logo? In my past life, I’ve working in the advertising industry and I know there is no easy answer. In fact, I’ve looked at various trade publications hoping for some quote/reference on this topic. No luck so far.”
Recognising the volume of waste designers are responsible for and prompted by a lack of accessible information available, the Design Can Change campaign has been launched to provide a resource for designers in all matters concerning sustainable design.
