Axiom Design Partners :: Branding :: Advertising :: Environmental Signage :: Visual Communications

We just couldn’t help ourselves - the Directors are now fully sync’d 24/7 with our new uber-sweet iPhone 3Gs.

The reason behind acquiring these essential, productivity enhancing, labour saving devices -  is of course to stay connected to our clients and studio from any beach, bar or golf course in the world.

Ever wondered why so many fast food companies brand themselves in red and yellow, or why freeway signs are green with white text, or why so many accountants choose blue for their logo?

A recurring misunderstanding of many businesses that Axiom talk to - is Branding.

“We need a new brand for our company.”

“We are looking at re-branding.”

“Can you help us with our brand.”

One important thing that must be considered when creating something that is to be printed is how many colours are going to be used. Now this might seem a bit silly considering any colour printer at home or work can print any colour, right? Wrong, on two levels actually. No, it isn’t a silly question and no, your printer cannot print any colour.

We came across this funny little time-wasting web site that is probably only amusing to other graphic designers, but if you’ve got a basic knowledge of typefaces, a sense of humor and 5 minutes to kill - have a look.