Came across this little short film called HP-Invent by Tom Wrigglesworth and Matt Robinson – a couple of Kingston University graduates in the UK.
This little effort was for the annual D&AD Student Awards based on brief set by HP – “Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.”
One the most frustrating issues facing employers in the design industry is managing the transition of a freshly graduated design student employed in your studio from the “design student” mindset to actually thinking like a design professional – IE. Being commercially pragmatic in their design approach.
