Archive for the ‘Hints + Tips’ Category

12 Causes of Bad Brand Advertising

At Axiom - we have seen applied at one time or another and occasionally all twelve at once - all of the following causes of bad brand advertising and bad brand design. 

This list was compiled by Branding Strategy Insider and quite succinctly spells out the top 12 causes likely to result in bad brand advertising:

It’s called VISUAL communication for a reason!

This one goes out to all the news editors, journos, marketers, PR consultants, bloggers and alike who are spruiking, reviewing, critiquing, denigrating, vilifying or whatever an organisation’s corporate identity or brand.

Stop writing about it and show us the bloody thing.

100 Tips to Improve Your Life

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We came across this awesome life/productivity boosting post on Behance over a year ago and thought it time to share the goodness.

Behance just started collaborating with a group of fourteen established blogs, all very different, but all with a shared interest in helping people increase productivity (among other self-improvements). We call this collaboration “LifeRemix.” The Behance team sees this as a great opportunity to share our tips for productivity beyond the creative professional community.

PowerPoint 101

An amusing commentary on PowerPoint brought to you by comedian Don McMillan.

My wife loves aubergine!

Ever wondered why so many fast food companies brand themselves in red and yellow, or why freeway signs are green with white text, or why so many accountants choose blue for their logo?