One the most frustrating issues facing employers in the design industry is managing the transition of a freshly graduated design student employed in your studio from the “design student” mindset to actually thinking like a design professional – IE. Being commercially pragmatic in their design approach.
Here’s a little snippet from an article on the BBC news website – part of the Changing Cityscapes series and this time focussing on architecture and town planning in Manchester.
“In fact, if it isn’t iconic or iconic-in-the-making, then it probably won’t get passed by the Planning Department.”
In our continuing rhetoric on all things typographically crap – we add yet another font to our Design Hall of Shame.
In the managerial pecking order within most firms, finance occupies a more central role than the flimsy business of marketing. Financial people use complex terms like ‘derivatives’ and ‘collateralised debt obligations’, and deal with multibillion-dollar/pound sums on a daily basis. Marketers are a simpler mob, occupying their time with more basic duties, such as brand building and customer satisfaction.
We are forever explaining in detail to our clients some of the myths and misnomers regarding copyright and the protection of intellectual property. Old adages like “Well I paid you to design it, so it’s mine, right?” abound. There is so much confusion out there as to who exactly owns what that when we came across this publication, we thought we would post it on our blog to help spread the knowledge and hopefully clear up some of the confusion.
And yes, we’re well aware of the irony of “borrowing” the documents graphics for this posts header image.
Here’s a bit of fun that any self respecting professional graphic designer should score highly at.
The Arial or Helvetica Quiz
I was going to indulge in a very lengthy diatribe about the use of Arial in design and why we INSIST that Helvetica is the correct choice when talking all things typographic.
At Axiom – we have seen applied at one time or another and occasionally all twelve at once – all of the following causes of bad brand advertising and bad brand design.
This list was compiled by Branding Strategy Insider and quite succinctly spells out the top 12 causes likely to result in bad brand advertising:
