Axiom Design Partners :: Branding :: Advertising :: Environmental Signage :: Visual Communications

At Axiom - we have seen applied at one time or another and occasionally all twelve at once - all of the following causes of bad brand advertising and bad brand design. 

This list was compiled by Branding Strategy Insider and quite succinctly spells out the top 12 causes likely to result in bad brand advertising:

We’re proud to announce we’ve been invited to submit our work for Rockport’s best-selling, international publication - Letterhead and Logo Design 11. An annual series featuring the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists.

Ever wondered why so many fast food companies brand themselves in red and yellow, or why freeway signs are green with white text, or why so many accountants choose blue for their logo?

From Identity Works.

This is the mother of all FAQ’s.  But it’s a fair question, and it deserves an answer.

As phrased by Mike Walsh, Assistant Professor of Marketing, West Virginia University:
“Logo change is not a trivial undertaking. How much do companies typically spend when designing a logo?  In my past life, I’ve working in the advertising industry and I know there is no easy answer. In fact, I’ve looked at various trade publications hoping for some quote/reference on this topic. No luck so far.”

Another important facet we had to consider as part of the roll out of the new Hames Sharley brand was to look at their recruitment advertising strategy. As everyone is aware, Australia is currently experiencing a unprecedented skills shortage, so targeting, appealing to and finally attracting skilled staff has become a priority for most Australian companies.

One aspect of the overall Hames Sharley recruitment strategy that we can discuss here is the press advertising strategy.