Axiom Design Partners

We are all aware that brands can be likened to a person. And from time-to-time those brands, like people can need a spot of freshening up. We’ve been managing the INGAL EPS brand for over 12 years, the core elements of the identity are solid, timeless and maintain high brand recognition. However it was time for a bit of a mini-makeover to ensure the brand architecture remained current and relevant.

We’ve been tasked with delivering three major projects slated for completion by the end of June 2009.

Hames Sharley originally partnered with one of Perth’s most respected web development firms for the development of their web presence. The first iteration of the web site was actually awarded a 2008 PADC Award. However, Hames Sharley felt that it still required a final bit of finessing as the original site was completed in haste to coincide with the national brand launch which was prior to the full arsenal of the brand architecture being completed, they also required the site to have some new features incorporated.

In the managerial pecking order within most firms, finance occupies a more central role than the flimsy business of marketing. Financial people use complex terms like ‘derivatives’ and ‘collateralised debt obligations’, and deal with multibillion-dollar/pound sums on a daily basis. Marketers are a simpler mob, occupying their time with more basic duties, such as brand building and customer satisfaction.

We’re excited to announce that some more of our work has been selected to be published. An excerpt of our invitation is included below.

“Your work has been selected for a remarkable new LogoLounge project, the first book in the new Master Library series.

We’re delighted to introduce you to the new look SWG.

SWG is a multi-disciplined Engineering, Construction and Maintenance group servicing the resources and energy sectors in Australia, South East Asia and Africa. SWG is wholly owned by Programmed Maintenance Group, an Australian publically listed company with revenue over $1B and employing more than 12,000 personnel through Australia, New Zealand and the United Kingdom.