Axiom Design Partners

One the most frustrating issues facing employers in the design industry is managing the transition of a freshly graduated design student employed in your studio from the “design student” mindset to actually thinking like a design professional – IE. Being commercially pragmatic in their design approach.

We are all aware that brands can be likened to a person. And from time-to-time those brands, like people can need a spot of freshening up. We’ve been managing the INGAL EPS brand for over 12 years, the core elements of the identity are solid, timeless and maintain high brand recognition. However it was time for a bit of a mini-makeover to ensure the brand architecture remained current and relevant.

We’ve been tasked with delivering three major projects slated for completion by the end of June 2009.

Hames Sharley originally partnered with one of Perth’s most respected web development firms for the development of their web presence. The first iteration of the web site was actually awarded a 2008 PADC Award. However, Hames Sharley felt that it still required a final bit of finessing as the original site was completed in haste to coincide with the national brand launch which was prior to the full arsenal of the brand architecture being completed, they also required the site to have some new features incorporated.

After working on this project for over six months were happy to give you a sneak peak of our work on the glass wall installation at the refurbished RFDS WA Operations Facility. The official unveiling by the Premier of Western Australia was on Sunday the 24th May 2009. We’ll post the glamour shots as soon as they are completed as well as a full case study of the project detailing the design rationale, techniques and just what was involved in the project.

Here’s a little snippet from an article on the BBC news website – part of the Changing Cityscapes series and this time focussing on architecture and town planning in Manchester.

“In fact, if it isn’t iconic or iconic-in-the-making, then it probably won’t get passed by the Planning Department.”

In our continuing rhetoric on all things typographically crap – we add yet another font to our Design Hall of Shame.