Axiom Design Partners

At Axiom – we have seen applied at one time or another and occasionally all twelve at once – all of the following causes of bad brand advertising and bad brand design.

This list was compiled by Branding Strategy Insider and quite succinctly spells out the top 12 causes likely to result in bad brand advertising:

This one goes out to all the news editors, journos, marketers, PR consultants, bloggers and alike who are spruiking, reviewing, critiquing, denigrating, vilifying or whatever an organisations corporate identity or brand.

Stop writing about it and show us the bloody thing.