Archive for July 2008

iGot1

We just couldn’t help ourselves – the Directors are now fully sync’d 24/7 with our new uber-sweet iPhone 3Gs.

The reason behind acquiring these essential, productivity enhancing, labour saving devices – is of course to stay connected to our clients and studio from any beach, bar or golf course in the world.

My wife loves aubergine!

Ever wondered why so many fast food companies brand themselves in red and yellow, or why freeway signs are green with white text, or why so many accountants choose blue for their logo?

Your logo IS NOT your brand!

A recurring misunderstanding of many businesses that Axiom talk to – is Branding.

“We need a new brand for our company”.

“We are looking at re-branding”.

“Can you help us with our brand”.