Axiom Design Partners

One important thing that must be considered when creating something that is to be printed is how many colours are going to be used. Now this might seem a bit silly considering any colour printer at home or work can print any colour, right? Wrong, on two levels actually. No, it isn’t a silly question and no, your printer cannot print any colour.

We came across this funny little time-wasting web site that is probably only amusing to other graphic designers, but if you’ve got a basic knowledge of typefaces, a sense of humor and 5 minutes to kill – have a look.

From Identity Works.

This is the mother of all FAQ’s.  But it’s a fair question, and it deserves an answer.

As phrased by Mike Walsh, Assistant Professor of Marketing, West Virginia University:
“Logo change is not a trivial undertaking. How much do companies typically spend when designing a logo?  In my past life, I’ve working in the advertising industry and I know there is no easy answer. In fact, I’ve looked at various trade publications hoping for some quote/reference on this topic. No luck so far.”