
Well, its that time of year again where you’ll walk around town and from time to time feel as though you’ve been transported onto a bad 70’s porn set. Yes, its Movember!
Movember (the month formerly known as November) is an annual charity event held during November with proceeds supporting mens health issues - Prostate Cancer and Depression.
At Axiom - we have seen applied at one time or another and occasionally all twelve at once - all of the following causes of bad brand advertising and bad brand design.
This list was compiled by Branding Strategy Insider and quite succinctly spells out the top 12 causes likely to result in bad brand advertising:
This one goes out to all the news editors, journos, marketers, PR consultants, bloggers and alike who are spruiking, reviewing, critiquing, denigrating, vilifying or whatever an organisation’s corporate identity or brand.
Stop writing about it and show us the bloody thing.

I’ve never been a fan of heavy metal “music” - but a do like those that appreciate the value and impact a strong brand can deliver.
In that respect - I am now a bona fide, head-banging Metallica fan.
Ok, I’ve been informed that the site is misbehaving when viewed on a PC, especially in Internet Explorer (Firefox, which is an excellent browser by the way seems to work fine). Things not lining up properly and apparently the portfolio is blocking some users. Brilliant! Guess we should stick to print design hey?
I’ve asked our web partners to look into it and fix the problems - trust me, the site looks great on an apple mac! Just when I thought everything was running smoothly I go ahead and finally invite everybody to view the website that’s only taken us about 3 years to finally get together and BANG, it all blows up!
Thanks for your feedback and for being the guinnea pigs for testing the site. Please check back very soon to see how good it was meant to look!