Axiom Design Partners :: Branding :: Advertising :: Environmental Signage :: Visual Communications

Next time you happen to be strolling down “the terrace”, we’re excited to inform you that you can now see our work that has recently been installed to the lobby of 100 St Georges Terrace  in Perth.

The installation is an impressive glass mural approximately 12 metres wide x 4 metres high. We created an abstracted interpretive montage based upon the history of the site and heritage images painstakingly sourced from the Battye Library collection.

We were recently approached to create an identity for a new entrant to the Infrastructure Services Sector - Infrawest. From the outset we were briefed that there would be a tight development time line as the company was to be bidding for a large Infrastructure project and required all the visual elements of their brand to be rolled out in less than three weeks.

One the most frustrating issues facing employers in the design industry is managing the transition of a freshly graduated design student employed in your studio from the “design student” mindset to actually thinking like a design professional - IE. Being commercially pragmatic in their design approach.

We are all aware that brands can be likened to a person. And from time-to-time those brands, like people can need a spot of freshening up. We’ve been managing the INGAL EPS brand for over 12 years, the core elements of the identity are solid, timeless and maintain high brand recognition. However it was time for a bit of a mini-makeover to ensure the brand architecture remained current and relevant.

We’ve been tasked with delivering three major projects slated for completion by the end of June 2009.

Hames Sharley originally partnered with one of Perth’s most respected web development firms for the development of their web presence. The first iteration of the web site was actually awarded a 2008 PADC Award. However, Hames Sharley felt that it still required a final bit of finessing as the original site was completed in haste to coincide with the national brand launch which was prior to the full arsenal of the brand architecture being completed, they also required the site to have some new features incorporated.